HI!

I'M
Kevin KWAN.

Marketing Enthusiast

Profile

Highly motivated and tireless in approaching different aspects and professions. Utilizing my experiences and ambitious furnish me a variety of perspectives and think outside the box.

 


I believe there are always ways to make things better.

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從上面

Education and Work Experience

BSc (Hons) International Hospitality Business Management
2018
Sheffield Hallam University

Marketing Executive
SEP 2021 – DEC 2021
Gate Group Solution

 

Developed and implement marketing strategies for       self-brand products.
Evaluated and reviewed marketing campaigns,               advertising and SEO.
Tracked marketing performance and return on               investment.
Worked closely with business development team to        design marketing materials and analysis performance
Organized marketing events such as conferences,         seminars, and receptions .
Oversees the design and production of marketing         materials, including printed documents, website           content, social media accounts and press release.

Higher Diploma in Hotel and Catering Management
2016
Hong Kong Institute of Vocational Education

Project Coordinator (Marketing)
AUG 2019 – SEP 2021
K-Matrix Digital Intelligence Limited

Monitored and evaluated the reactions, comments and           feedback from different social media platforms.
Studied and developed social media content strategies.
Identified audience and potential customers segments.
Engaged and promoted products and services.
Analyzed the market competitors by multiple indicators.
Provided suggestions according to current status and trends.
Classify online target audience and draw their attention.

 

Freelance Marketer
Jan 2022 – Current
Involved industries: Beauty, Reatail, Luxury, logistics etc.
• Manage social media and web pages, arrange regualur    content schedules, drive awareness and advocacy for clients' products and services
• Design and produce visual metrials for brands promotion, including posters, flyers, posts, video, animations and package layout.
• Buy advertisements on Google and Meta, evaluate and analyze the price, traffic and conversions.
• Organize SEO (search Engine optimization) strategies and execution. Review clients' brand and competitiors' ranking.

Marketing & design portfolio

15+

Social Media Management

(FMCG, F&B, Luxury, Medical, Proporties)

SoMe posting on Facebook & Instagram

30+

Marketing materials design

(SoMe theme,  poster, foamboard, signature etc. )

©Copyright All Right Resevered.

Online and offline materials template design

30+

Google ads (SEM) / SoMe ads

(CTR and Conv. Rate above average)

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Photoshop art pieces

(Multiple exposure, filter, timelaspe etc.)

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30+

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Achivements and Skills

International Marketing Entry and Execution
Yonsei University          2020

WSET Level 1 Award in Wines
WSET Awards              2017

Fundamentals of digital marketing
Google Digital Garage            2020

 

Level 2 Award in Food Safety in Catering(QCF)
Chartered Institute of Environmental health      2017

Advanced Google Analytics
Google Analytics Academy     2021

Adobe

Photoshop      Lightroom      illustrator       InDesign       Premiere

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Apple

Final Cut Pro                          Logic Pro

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Microsoft Office

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Thank you for your time and attention.

Phone
5399 6539