HI!
I'M
Kevin KWAN.
Marketing Enthusiast
Profile
Highly motivated and tireless in approaching different aspects and professions. Utilizing my experiences and ambitious furnish me a variety of perspectives and think outside the box.
Experienced diversed industries' social media handling,
I believe there are always ways to make things better.
Education and Work Experience
BSc (Hons) International Hospitality Business Management
2018
Sheffield Hallam University
Freelance Marketer
Jan 2022 – Current
Involved industries: Beauty, Reatail, Luxury, logistics etc.
Higher Diploma in Hotel and Catering Management
2016
Hong Kong Institute of Vocational Education
Project Coordinator (Marketing)
AUG 2019 – SEP 2021
K-Matrix Digital Intelligence Limited
• Monitored and evaluated the reactions, comments and feedback from different social media platforms.
• Studied and developed social media content strategies.
• Identified audience and potential customers segments.
• Engaged and promoted products and services.
• Analyzed the market competitors by multiple indicators.
• Provided suggestions according to current status and trends.
• Managed social media and web pages, created and arranged regualur content schedules, drived awareness and advocacy for clients' products and services
• Designed and produced visual metrials for brands promotion, including posters, flyers, posts, video, animations and package layout.
• Bought advertisements on Google and Meta, evaluated and analyze the price, traffic and conversions.
• Organized SEO (search Engine optimization) strategies and execution. Review clients' brand and competitiors' ranking.
Marketing & design portfolio
15+
Social Media Pages Management
(FMCG, F&B, Luxury, Medical, Proporties)
SoMe posting on Facebook & Instagram
30+
Google ads (SEM) / SoMe ads
(CTR and Conv. Rate above average)
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30+
Marketing materials design
(SoMe theme, poster, foamboard, signature etc. )
©Copyright All Right Resevered.
Online and offline materials template design
Achivements and Skills
International Marketing Entry and Execution
Yonsei University 2021
WSET Level 1 Award in Wines
WSET Awards 2017
Fundamentals of digital marketing
Google Digital Garage 2020
Level 2 Award in Food Safety in Catering(QCF)
Chartered Institute of Environmental health 2017
Advanced Google Analytics
Google Analytics Academy 2021
Adobe
Photoshop Lightroom illustrator InDesign Premiere
Apple
Final Cut Pro Logic Pro
Microsoft Office
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Thank you for your time and attention.