HI!
I'M
Kevin KWAN.
Marketing Enthusiast
Profile
Highly motivated and tireless in approaching different aspects and professions. Utilizing my experiences and ambitious furnish me a variety of perspectives and think outside the box.
I believe there are always ways to make things better.
Education and Work Experience
BSc (Hons) International Hospitality Business Management
2018
Sheffield Hallam University
Marketing Executive
SEP 2021 – DEC 2021
Gate Group Solution
• Developed and implement marketing strategies for self-brand products.
• Evaluated and reviewed marketing campaigns, advertising and SEO.
• Tracked marketing performance and return on investment.
• Worked closely with business development team to design marketing materials and analysis performance
• Organized marketing events such as conferences, seminars, and receptions .
• Oversees the design and production of marketing materials, including printed documents, website content, social media accounts and press release.
Higher Diploma in Hotel and Catering Management
2016
Hong Kong Institute of Vocational Education
Project Coordinator (Marketing)
AUG 2019 – SEP 2021
K-Matrix Digital Intelligence Limited
• Monitored and evaluated the reactions, comments and feedback from different social media platforms.
• Studied and developed social media content strategies.
• Identified audience and potential customers segments.
• Engaged and promoted products and services.
• Analyzed the market competitors by multiple indicators.
• Provided suggestions according to current status and trends.
• Classify online target audience and draw their attention.
Freelance Marketer
Jan 2022 – Current
Involved industries: Beauty, Reatail, Luxury, logistics etc.
• Manage social media and web pages, arrange regualur content schedules, drive awareness and advocacy for clients' products and services
• Design and produce visual metrials for brands promotion, including posters, flyers, posts, video, animations and package layout.
• Buy advertisements on Google and Meta, evaluate and analyze the price, traffic and conversions.
• Organize SEO (search Engine optimization) strategies and execution. Review clients' brand and competitiors' ranking.
Marketing & design portfolio
15+
Social Media Management
(FMCG, F&B, Luxury, Medical, Proporties)
SoMe posting on Facebook & Instagram
30+
Marketing materials design
(SoMe theme, poster, foamboard, signature etc. )
©Copyright All Right Resevered.
Online and offline materials template design
30+
Google ads (SEM) / SoMe ads
(CTR and Conv. Rate above average)
1/3
Photoshop art pieces
(Multiple exposure, filter, timelaspe etc.)
30+
Achivements and Skills
International Marketing Entry and Execution
Yonsei University 2020
WSET Level 1 Award in Wines
WSET Awards 2017
Fundamentals of digital marketing
Google Digital Garage 2020
Level 2 Award in Food Safety in Catering(QCF)
Chartered Institute of Environmental health 2017
Advanced Google Analytics
Google Analytics Academy 2021
Adobe
Photoshop Lightroom illustrator InDesign Premiere
Apple
Final Cut Pro Logic Pro
Microsoft Office
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